Bras across the Hot Metal Bridge
October is breast cancer awareness month, and American Eagle decided to do its part by zip-tying 4,000 bras across the Hot Metal Bridge in the South Side. For the next week (til October 6), Aerie, will donate $1 for every bra sold to Bright Pink, a non-profit organization that encourages women to be proactive in breast and ovarian cancer detection. Aerie will contribute up to $50,000 to this organization, which educates women about issues from prevention and early detection to legal advising for possible employment and health insurance discrimination.
This display definitely got a lot of drivers, cyclists and walkers looking up and thinking. I had a great time shooting these pictures and blogging for this great cause. I might go back to shoot some more photos in RAW and with the Pittsburgh skyline as a backdrop. The bright colors look so pretty across the blue sky and against the darkness of this historical truss bridge. Check them out:
On a side note, Aerie bras range from $29.50 to $44.50. So, lets just say that Aerie didn’t use so many of the more expensive bras. At $30 each, there’s 120,000 buckaroos of brightly colored polka-dotted, striped and lacey brassieres! Ooh la la!